|
|
Implementation of an information system for a store
Horovič, Michael ; Oškrdal, Václav (advisor) ; Novotný, Josef (referee)
Zavedení informačního systému pro obchod This thesis deals with the selection of the information system and compare sets of software solutions covering different areas versus implementation of ERP. Thesis brings process and the election of a comprehensive e-business solutions, accounting software, loyalty program, customer care and storage software for small stores. The first part focuses on the definition of basic concepts such as information systems, ERP and other important concepts necessary for this work. This part of thesis continues to describe information needs, collect and catalog of requirements for small stores. In the last chapters of the first part of the thesis conditions and specific areas of expertise, which is important for companies and the subsequent assessment of economic return. The second part is practically focused on store (boutique) Gentleport and online store www.gentleport.cz. The method of analysis of documents, observation and interviews with management defines the expected reality, needs analysis and requirements for trade. This section is also devoted attention to the description of appropriate systems - a set of independent software compared to implementation of ERP. The third part focuses on the selection of a supplier that meets the requirements of an information system for online store and store Gentleport. The final part focuses on the evaluation of the chosen solution. This section confirms or refutes the hypothesis given at the beginning.
|
|
|
Customer Care in Retailing Company
Sibřinová, Andrea ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
Bachelor thesis analyzes the strategy of customer care of IKEA company. The first part dealt with customer in general, its definition, relevance, segmentation, and its behavior. I have also focused on the theory of customer care. In the second (analytic) part I described and evaluated the company's approach to the care of customers. Using questionnaires, I examined the extent to which customers are familiar with services which IKEA offers, how often they use them and how they evaluate them. I elaborated and wrote down the results by means of graphs and tables. I proposed my recommendations on the end of my thesis.
|
|
| |
|
|
Solution for model of a selfcare portal for a telecommunication company
Meštellér, Tomáš ; Pour, Jan (advisor) ; Datel, Jan (referee)
Target of this work is to prove a necessity of a new comunication channel for customer care in a telecommunication company. This channel should be a selfcare portal. The thesis analyses an actual status of communication tools of local telco operators, further discuss a process of communication between customer and customer care centre with concentration on the most problematic issues. Based od this proces, the work projects a model of a selfcare portal and analyses all the effects and changes that have an influence on the problematic places of the basic process. Then, the thesis describes methods of testing the performance of this changed process and finally in the summary the thesis confirms the necessity of the selfcare portal as an ideal solution for communication between customers and telco operator.
|
guest ::
